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CKM Marketing leverages insights, storytelling, and technology to forge meaningful and lasting connections between people, products, and businesses.

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E-commerce

E-commerce

ECOMMERCE MANAGEMENT

Running an ecommerce store is a sophisticated endeavor. Successful ecommerce management helps keep your store efficient, reliable, and forward-looking.

Whether you’re launching a new ecommerce business or looking to expand an existing one, every part of the sales process—from managing orders to marketing—matters. Discover the benefits of an effective ecommerce management strategy, plus tips to help you manage your online store.

Assessment Time!

Key features for success with an online e-commerce store:

  • Inventory management is one of the biggest challenges ecommerce businesses face. Keeping track of inventory from multiple warehouses and avoiding overstocking and overselling can get complicated—especially for growing businesses.
  • Shipping and fulfillment: If you started your ecommerce business handling order management, shipping, and fulfillment yourself, you know how time consuming this seemingly simple task can be. As your business grows, you may want to automate aspects of the shipping process or offer international shipping options. Ecommerce management software can help.
  • Customer acquisition: For your business to grow, you need new customers. Part of ecommerce management means ensuring there’s consistent demand for your product or services.
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FREQUENTLY ASKED QUESTIONS
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What is ecommerce management?
Ecommerce management is the process of maintaining and operating an online store. Whether you have a formalized ecommerce management strategy or not, if you sell things online, you engage in ecommerce management. Most ecommerce businesses use software to keep their customer relationship management and inventory operations running smoothly, and larger online businesses often rely on a dedicated ecommerce manager or team.
Ecommerce management is an essential part of running an online business. Standardizing or upgrading your ecommerce management strategy can help you take your ecommerce business to new heights. Some of the potential benefits of effective ecommerce management includes efficiency, compliance and security, and data-driven decision-making.
An ecommerce manager is involved with all aspects of selling a product online, from conducting market research to developing pricing strategies. An ecommerce manager may have to track inventory and communicate frequently with the marketing team and web team to ensure alignment.
Having an intentional ecommerce management strategy is one of the key components of selling online. Ecommerce management encompasses inventory, shipping and fulfillment, customer service, and more.
Ecommerce management typically involves multiple tools for different facets of an ecommerce operation, including accounting, inventory control, website performance, and customer data management. The best ecommerce tools depend on online retailers’ unique needs.

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